Why Your Business Can’t Survive Without Empathy

The customer care industry runs on empathy. For our customer care representatives at Nationwide Inbound, empathy is a survival skill. We train our employees from day one how to empathize with the customers they deal with on the phone. They have to understand what it feels like when their car windshield gets cracked or how frustrating it is when the furnace breaks down on a below-zero day. Empathy belongs in more than just our customer care center, though. In short, empathy is key to growing your business.