Inspiring Customer Service Loyalty

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Inspiring customer service loyalty to your brand, products, and services is a vital part of your company’s success. Building customer loyalty goes far beyond earned rewards and points. True loyalty involves winning your customer’s continuing support which draws them back. Customers who trust you spend more and spend more often. Inspiring this loyalty takes some work. You can cultivate customer loyalty with these simple tips:


Engage with your customers

Engagement is a two-way street. Simply sending out an occasional newsletter or social media post isn’t going to generate high-level customer loyalty. It takes engaging in real conversations with your clients, that has meaning and purpose. Loyal behavior such as recommending your brand to others, sharing their experiences online or writing a review are more interactive engagements, that you should strive to have with your customers.


Implement customer feedback

All companies fail sometimes. You can either ignore it or use it as an opportunity to engage change. When you implement a customer’s suggestion, you can create a dialogue and mutual respect. This makes your customer feel like what they say matters to you. Which in turn, makes the product feel special to them because they have a personal connection to it.


Train your team

These are the people who will be talking to your customers. If they give off the wrong vibe or don’t handle complaints the right way, then customers are less likely to be loyal. You can train your employees to provide such a WOW experience that your customers will keep coming back without any hesitations. Giving this positive human element to your customer experience should be a priority.


Create a personalized experience

Personalization is all about truly understanding your customers’ preferences and buying history. This can be done by utilizing your data and most importantly, paying attention to the little details. For example, think about a hotel you’ve stayed at before and have now decided to return to. They welcome you back and remember that you liked a certain type of pillow, a specific newspaper and a corner room, all which they make sure are waiting for you. Those gestures make a big impression and will impact where you decide to stay in the future.

 

Sincere customer loyalty goes well beyond punch cards and loyalty applications. It takes hard work and creative solutions to win long-term loyal customers.

 

By: Rebecca Clausen

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