Twitter Marketing Statistics

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Twitter has emerged as a social media leader for user engagement. Here are 16 of the top Twitter marketing statistics you should know:

  • Twitter has 317 million active users
  • 70% of Twitter accounts are based outside the United States and Twitter supports over 40 different languages
  • There are over 67 million Twitter users in the United States
  • 29% of online Americans with a college degree use Twitter
  • Twitter can actually handle 18 quintillion user accounts
  • 82% of users access the network on mobile platforms
  • 90% of Twitter video views happen on mobile devices
  • Users send more than 500 million tweets per day, that’s 5,700 every second
  • 86% of Twitter users say they use the network to get their news
  • 84% of shoppers on Twitter use the platform to search for deals, product reviews and gift ideas
  • 81% of millennials check Twitter at least once a day
  • Tweets with images receive 18% more clicks than tweets without images
  • 88% of businesses with more than 100 employees use Twitter for marketing purposes
  • 54% of Twitter users earn at least $50,000 a year
  • Online adults aged 18-34 are most likely to follow a brand on Twitter
  • 78% of people who complain to a brand via Twitter expect a response within a hour

 

Sources: Wordstream, Hootsuite, Omnicore

By: Rebecca Clausen

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