Social Media Marketing for Trade Show Success

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Integrate social media into all three phases of your trade show strategy.

Tradeshow-SocialMedia.jpg

At trade shows, there are hundreds of other companies competing for your audience’s attention.  You hand out flyers, talk about your products & services, and raffle off promotional items. But are you utilizing social media to your full potential?

77% of event marketers use social media to promote before and during their event and 61% use it after their event. (Event Track Study)

Social media can take your trade show experience up to the next level. It can be used to bring awareness that you will be at the show, during it to drive foot traffic to your booth, and after the show to continue educating your prospects on your company. By integrating social media into all three phases of the trade show strategy, your company can get the most out of the experience.

Before the Show

Amp up your audience before the trade show through your social media accounts. For the people who already follow your accounts, it gives them a sneak peek of all the exciting things happening at your booth. You can post previews of marketing materials, giveaway items, and new products or services you will be launching at the show. These tidbits of information get people excited about what you are bringing and give them an incentive to come visit your booth. Other pre-show social media content suggestions are:

  • Introduce who will be representing your company at the show
  • Reach out to connections you would like to personally invite to visit your booth
  • Promote your event sponsorship if you are supporting a certain event or speaker
  • Use the show’s official hashtag

This beginning phase is also the time to outline what you want to accomplish at the trade show. Goals are one way to determine if your trade show experience was successful. When you are defining your goals remember not to create too many. You want them simple and easy to measure. Your trade show goals could be to increase your exposure on social media through hashtags, build your marketing list (newsletters, emails, etc.) or to generate more profile traction to gain new followers.  

During the Show

Interacting with booth visitors during the trade show on social media gives your audience another level of brand interaction. Through your timely posts your company can promote your booth number, location and what the booth looks like to make it recognizable to guests. Content ideas for during the show can include:

  • Videos featuring product demonstrations
  • Photos with booth visitors
  • After hours photos
  • Behind the scenes of setting up
  • Share best of notes, quotes or stats from the educational sessions you attend

Key motivators for your content is to make people who are not in attendance to feel connected to the show and continue to engage the people who are there. You want to get involved in topics that attendees are talking about online. It is important to remember that you need to be a promoter of industry knowledge ontop of a promoter for your individual business. Shy away from only promoting your booth number and giveaways by instead sharing valuable content from you and other show vendors. In addition to posting, respond and begin conversations. These chances give you the opportunity to build relationships and talk about what you know best, your company.

If you have been to a trade show you understand how hectic they can be. Constant streams of people keep you on your toes. Even though you have put the time into creating a social media plan, it can be hard to put it into effect. Your team is going to get busy and social media is not going to be their main focus.

This is where a social media leader comes into play. This leader is responsible for the full-focus job of posting, engaging and monitoring all your social media channels and hashtags. They document your team doing what they do best, educating on your product or service, and share that with show attendees. Having a social media leader provides your brand with a consistent social media trade show presence.

After the Show

The communication never ends when the trade show does. Your business is always promoting and educating your audiences. Social media is an easy way to follow up and stay connected with individuals you meet at the show. Continue to engage your audience with content such as:

  • Announcing contest question answers and winners
  • “Thank you for visiting our booth” graphics
  • Blog on your experience and answer most asked questions
  • Promote future trade show appearances

Social media provides the power of a quick turnaround time for following up with prospective clients. You are able to provide valuable content right after the show, and there isn’t a lag between the show and when your follow up is received in the mail. This keeps your business fresh in the prospects mind.

The final phase of your post-show social media is to reflect. Look back to the goals that your team created before the trade show. Did you reach your goal? What was successful? What could you improve on? Answering these questions can assist you in measuring your success and what you can adjust for future trade show strategies. Each trade show that you attend is a learning experience and there is always room for growth.
Long after the trade show booths are torn down, social media will continue to connect you with your target audiences. Practices will change and trends will evolve but the impact of social media will stay the same.

We want to hear from you: What are your favorite strategies for social media success at trade shows?

Sources:Trade Show Advisor, VIMM, Trade Show Marketing

time management

How Small Business Owners Can Manage Their Time

Productivity

Time management: we all seem to have a love/hate relationship with it. On the one hand, we know it’s something we need to find ways to improve. On the other, we don’t ever have the time to do it. We’ve compiled some simple ways for you as a small business owner or employee to manage your time more effectively.

  • Fill out a time log for at least a week.

We know–it will seem like a pain in the you-know-where, but this exercise proves invaluable in helping you see where all those precious minutes and hours are going. You may not have realized that unimportant activities like browsing your newsfeeds take up as much time in your daily schedule as they do. You may also find activities you can do simultaneously to free up extra time.

  • Don’t be afraid to delegate.  

It’s easy to want to hang on to control of every aspect of your business. And in the early days you have to. But as your business grows, learn to let go and let your employees take over tasks that don’t absolutely require your management. After all, that’s what you hired them for.

  • Learn to set boundaries.

If you find yourself distracted because employees or coworkers drop in to your office nonstop, learn to set times when staff know your door will be shut or that you won’t be answering email. Doing so will free up time for you to accomplish important tasks that require your full concentration.

  • Get someone to answer your phones.

Productivity doesn’t happen when your phone rings off the hook. Find a reliable receptionist or an answering service like Nationwide Inbound to answer your phones, especially during peak hours.

  • Plan time to relax.

It seems counterintuitive, right? But scheduling time to relax, even if it’s just half an hour or an hour before you fall asleep at night will help your brain decompress and in the long run become more productive.

Conclusion

Adding a few simple time management tricks to your routine won’t give you more time, but it will help you use your time more productively.

What helps you become more productive?

Schedule More Appointments with Rock Star Booking Agents

customer service

appointment scheduling

We’re sure this scenario has happened to you: you’re busy providing an essential service to one of your customers, like repairing the A/C in 90 degree temperatures with 100% humidity, and your cell rings. It’s another potential customer who needs their A/C unit fixed as soon as possible, too. Unfortunately, you don’t know this because your hands are full with the current customer. This is where Nationwide Inbound comes in. We do more than just answer your calls: we can book appointments for you when you’re not available. Here’s what our appointment scheduling service can do for you:

Rock Your Customer Service with Quality Control Calls

customer service

quality control callsQuality control can be difficult, especially if, like many of our clients, you’re in the home service industry and your technicians regularly visit the homes of customers to repair or replace appliances or replace parts. Short of a camera attached to their uniforms, ensuring they are delivering the service you expect of them can be difficult. Nationwide Inbound to the rescue! We offer quality control calls. Our customer care representatives call your customers to make sure their experience was beneficial and served it’s purpose. Here’s what we think is so awesome about these quality control calls:

Expand Your Audience with Outbound Lead Calls

customer service

outbound lead calls

Growing your business through sales calls can be one of the most financially productive ways to grow. But those super-fruitful sales calls can take up inordinate amounts of your time. Or worse, other projects fill up your schedule so growing your sales just doesn’t happen. Nationwide Inbound may be an inbound call center, but we’ve gotten pretty good at outbound sales as well, and we think it’s an integral part of our customer care solutions. Here’s what our outbound lead calls can do for you:

Experience Rock Star Customer Service with the the Nationwide Inbound Online Customer Portal

customer service

customer portalFor the next several weeks, we’re going to focus on how Nationwide Inbound’s customer care solutions can catapult you to rock star status with your customers. One of our favorite features is our online customer portal. Here’s why we think it’s such an important part of your customer service:

manage small team

How to Manage a Small Team

Business Tips

Managing a small team is no small job. At times, it’s probably more difficult than managing a large one. Even though the team at Nationwide Inbound is decent sized, we’re broken down into smaller groups, so our team leaders have to learn how to lead a small team well. Here’s what we’ve learned through the years about small team management.

customer service email

How to Provide Great Customer Service Through Email

customer service

Nationwide Inbound is primarily a customer care call center, meaning we answer customer calls for clients and make sure they receive the highest quality of customer service. But, in the customer service industry, email is a medium too large to ignore. Our customer care rep’s primary communication with customers is through phones, yet sometimes they have to communicate via email. Here’s how they continue providing a great experience for the customer through email.

bad hire

The Costs of a Bad Hire

Talent Acquisition

Here at Nationwide Inbound, we are in a hiring boom. We’re always excited to bring in new customer care representatives who add a new energy to our already energetic team. But there’s always that lingering fear that we’ll hire the wrong fit. So to help you avoid the same mistake, and to remind ourselves, we’ve put together some information on the cost of a bad hire and what you can do to avoid one.